The Journey So Far.

Results-driven hospitality professional with over 5 years of experience in event planning and management. Proven track record in orchestrating impactful events and optimizing revenue, with 2.5+ years in the corporate sector and a recent focus on professional associations. Skilled in delivering seamless event experiences and exceeding client expectations through innovative solutions and strong collaboration.

Skills & Competencies

Event Technology

Relationship Management

Business & Operations

Cvent, Pheedloop, Wild Apricot, EMS, and Social Tables

Consultative sales, stakeholder relationship building & retention

Event budgeting & financial tracking, reporting & data analysis, post-event reporting, Microsoft 365

Project Management

AI & Workflow Optimization

Scheduling, deliverable tracking, task delegation

Leveraging AI tools to streamline event workflows, develop templates and documentation

EVENTS

Event Planning Experience

May, 2025 - Present

Redstone Agency, Toronto

January, 2024 - May, 2025

Redstone Agency, Toronto

Event Planner

Event Execution: Managed the full lifecycle of workshops and conferences, including setup, on-site execution, and teardown.
Budget & Revenue Support: Managed event budgets up to $100k and ensured financial efficiency.
Client Support & Communication: Maintained client relationships, ensured requests were met, and resolved issues proactively.
Service & Compliance: Ensured operational protocols, service standards, and regulatory requirements were consistently followed.
Post-Event Reporting: Assisted with accounting, inventory tracking, and evaluating event outcomes for continuous improvement.

Event Manager

Manage end-to-end delivery of complex conferences, workshops and corporate/association events for 100–900+ attendees.
Develop tailored event strategies aligned with client objectives, audience needs and budgets, managing programs of up to $300K+.
Lead cross-functional teams and vendors across all event workstreams, including venue, AV, catering, registration, production and logistics.
Manage client relationships from initial consultation through execution and post-event follow-up, identifying opportunities for program enhancement and repeat business.
Proactively manage risk, troubleshoot onsite challenges and leverage event technology to deliver seamless, high-quality attendee experiences.

October, 2021 - December, 2023

CIBC, Toronto

Workflow & Meeting Coordinator | Conference Centre

Coordinated 480+ meetings and events in a 200,000 sq. ft. space, managed budgets effectively.
Handled meeting requests, maintained high-touch excellence, and provided data-driven decision-making.
Streamlined event coordination procedures, improving efficiency across the Corporate Events team.

October, 2016 - February, 2017

CIBC, Toronto

Hospitality Coordinator | Corporate Events

Supported Corporate Events team in logistics, planning, and operations.
Assisted in developing SOP and Guiding Principles for the Concierge program.
Aided in planning and executing Conference Centre operations and activations.

October, 2016 - February, 2017

Devine Wedding Design, Mitchell

Crew Member

Set up and dismantled event backdrops and décor, ensuring timely completion of tasks.
Organized inventory and assembled centerpieces for various events.
Contributed to the seamless execution of deliveries, facilitating smooth event operations.

Marketing & Tourism

Tourism and Marketing Experience

September, 2020 - November 2020

Spoken Lives, Toronto

Marketing Coordinator

Successfully transitioned an in-person summit to a digital space, connected 80+ guests with sponsors and speakers.
Curated social media content and collaborated with sponsors to fulfill brand guidelines.
Analyzed survey feedback for continuous event improvement.

May, 2018 - August, 2018

Destination Stratford, Stratford

Heritage Coordinator

Conceptualized and managed two compelling heritage-based tours, captivating over one million annual visitors in Stratford.
Collected valuable demographic data while fostering connections with new guests and nurturing relationships with returning visitors.
An outstanding 97% increase in tour attendance through strategic engagement on social media platforms and word-of-mouth promotion.

Client

Client Services Experience

September, 2020 - December, 2020

Harmony by Earthwinds, Stratford

Retail Sales Associate

Provided personalized product recommendations, drove sales through product knowledge.
Efficiently completed opening and closing tasks while maintaining a welcoming atmosphere.
Utilized engraving machines to offer customized products.

July, 2020 - September, 2020

Harmony by Earthwinds, Stratford

Retail Sales Manager

Led the design and implementation of comprehensive safety protocols to ensure a secure shopping environment.
Mentored and trained short-term staff to encourage personal growth and excellence in customer service.
Proficiently managed administrative tasks such as payroll, end-of-month reports, and scheduling coordination, ensuring smooth operations.

April, 2019 - March, 2020

Fresh Restaurants, Toronto

Customer Service Representative

Engaged warmly with guests to consistently exceed customer satisfaction in a professional manner.
Ensured smooth service through effective multitasking and enhanced revenue by recommending specials and utilizing product knowledge.
Managed and organized reservations, prioritizing them to guarantee a positive customer experience.
Executed opening and closing duties efficiently and swiftly.
Responded promptly to guest requests and complaints, providing assistance and effective resolutions in a timely manner.

June, 2015 - December, 2017

The Wardrobe, Stratford

Retail Sales Associate

Leveraged customer and market knowledge to meet requirements and provide product expertise.
Communicated clearly to address customer needs, maintaining professionalism in all inquiries.
Managed multiple tasks while remaining attentive and flexible to business needs, demonstrating a commitment to outstanding service.
Set up and dismantled event backdrops and décor on time, while organizing inventory and assembling centerpieces.
Contributed to the sales team's success and conducted transactions accurately using a POS system.

Certifications

I’m committed to continuous learning and professional growth. My diverse certifications reflect my dedication to excellence in food safety, event management, and data analysis.

Food Safety Certification

Cvent Supplier Network

We've Been Expecting You (WEBY)

Smart Serve Certification

Tableau 2.0 TRSM Bootcamp